At just 26 years old, Hindy Rosenberg, a Brooklyn mom, faces the challenges of single parenthood with triplet toddlers and a nine-month-old infant. Driven by determination, she embarks on an entrepreneurial journey to create something both flexible and meaningful for her family's future.
“A woman with a voice is, by definition, a strong woman, but finding that voice can be difficult.” — Melinda Gates
Initially hesitant to enter the business world, Hindy overcomes her imposter syndrome by launching her promotional products company, which serves a diverse range of industries, including healthcare, insurance, and sports. This venture not only sharpens her expertise in branding, marketing, and distribution but also allows her to master the art of networking and graciously embrace the invaluable support offered by others in the industry.
During the pandemic, Hindy observes the disruption of supply chains and grows increasingly concerned as her clients struggle to secure PPE. Determined to make a difference, she shifts her focus to sourcing essential items like gloves, sanitizers, and scrubs. This pivotal decision lays the foundation for what would soon become SYNA Medical.
Hindy's customers sense her attentiveness to their needs and respond with steadfast loyalty. SYNA Medical was established out of a commitment to reliability under the most challenging circumstances, With a dual mission of empowering women entrepreneurs and addressing critical gaps in the healthcare supply chain.
Hindy teams up with Anita Lovse with the additional goal of funding cancer research after they each watched loved ones suffer through this debilitating illness. As a result, SYNA proudly becomes the exclusive national sponsor of the American Cancer Society's ReasearcHERS initiative, taking an active role in supporting women-led cancer research and advancing innovative solutions in the fight against cancer.
“This is so cool. With every purchase of gloves, you are funding cancer research. I am alive today because of research. This is what hope looks like.” - Bridgett Riley, professional athlete
At a gala launch event paying tribute to the ACS’s (American Cancer Society) ResearcHERS program, SYNA Medical proudly presents $100,00 to support groundbreaking women-led cancer research.
Carolyn Bertozzi becomes the fiftieth ACS-funded researcher — and the first woman — to win a Nobel Prize for cancer research. Although SYNA did not directly fund her work, this groundbreaking milestone during our sponsorship is profoundly inspiring and propels SYNA to further empower women and support meaningful causes.
Medline engages with SYNA Medical, forging an exclusive arrangement that is cemented in late 2024. As SYNA’s exclusive distributor, Medline provides a unique opportunity to support women entrepreneurs. United by shared values of innovation and inclusion, this partnership aspires to shape a future that champions women in the workplace nationwide.
Today, SYNA stands as a testament to resilience and purpose. It has expanded its vision from direct philanthropic support to broad advocacy for women entrepreneurs, creating a future where innovation and inclusivity go hand in hand.
"Our supply partners play a critical role in building a transparent and resilient supply chain that supports healthcare providers and patients. Hindy and Anita bring decades of achievement in business knowledge and medical supply distribution. We are honored to leverage our distribution network to continue bringing their exam gloves to healthcare providers while supporting women-led medical projects."
Meredith Fantom, director of marketing for Medline exam gloves
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